SEO (Digital Marketing)
Techniques and tactics used to increase the amount of visitors to a website.
Its common knowledge that getting a high rank for your website in the search engine result pages lead to an increase in customers for any business. If a company wants their website to feature at the top in the first page of Search engine results, they must follow a sequence of strategic steps, & this process is known as SEO (Search engine optimization). It is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.